Kumar Varun
  • Product Design

  • UI/UX Design

  • Systems Design

  • B2B & B2C Products

  • UX Research

  • Usability

Hi, I'm Varun.
I design systems that scale.

Hi, I'm Varun.
I design systems that scale.

With 6+ years in product design, I help teams simplify complex workflows and build products across B2B, B2C, and enterprise systems.

With 6+ years in product design, I help teams simplify complex workflows and build products across B2B, B2C, and enterprise systems.

Worked with leading brands

  • National Blockchain Project

  • Jio Platforms Ltd.

  • ICICI Lombard

  • Jio Financial Services

Expertise

Building Product Experiences

Design Consultancy Icon
Experience Design

Simplifying complex workflows into scalable, high-impact product experiences.

Design Consultancy Icon
Experience Design

Simplifying complex workflows into scalable, high-impact product experiences.

Design Systems Icon
Research & Usability

Turning user insights into clear decisions that improve usability and reduce friction.

Design Systems Icon
Research & Usability

Turning user insights into clear decisions that improve usability and reduce friction.

Digital Design Icon
Interface Design

Crafting intuitive, high-clarity interfaces for clarity, speed, and precision.

Digital Design Icon
Interface Design

Crafting intuitive, high-clarity interfaces for clarity, speed, and precision.

Projects

Designing for scale and impact

HubWorx Project

View Project

Jio.com & MyJio

Jio Website Redesign

Reshaped Jio.com and MyJio - used by 450M+ users into a clearer, more scalable digital ecosystem. The work covered information architecture, ecosystem-led navigation, and a story-driven content experience.

0M+

0M+

Monthly Active Users

Across the website

0%

0%

Reduction in Bounce Rate

65% → 35%

ICICI Lombard
ICICI Lombard

Fleet Management System

Designed an end-to-end platform to streamline fleet evaluation and policy booking, leveraging automation and data-driven decisioning to transform a manual, fragmented process into a scalable system—driving 3X revenue growth.

0%

0%

Reduction in TAT

Compared to earlier process

0%

0%

Reduction in Manpower

Through system-led evaluation

View Project

NovaMart Project

View Project

NovaMart Project

View Project

ICICI Lombard

Motor Claims App

Designed a digital claims platform that connects garages, drivers, and surveyors to speed up claim processing through smarter routing and reduced manual work.

60%

60%

Claim Assignment Accuracy

60% → 99%

0%

0%

Manpower Optimization

Reduced dependency

Jio.com & MyJio

Support Experience

Redesigned the support experience to enable users to quickly find answers through proactive assistance, guided troubleshooting, and improved search.

0%

0%

Reduction in Bounce Rate

60% → 35%

0%

0%

Reduction in Support Calls

From 5L to 3.5L daily

NovaMart Project

View Project

HubWorx Project

View Project

Jio Platforms

JPL B2B Website

Designed a unified platform for Jio’s B2B offerings, bringing together Cloud, Data, 5G, and Media into a cohesive experience—enabling seamless discovery across products, industries, and use cases.

0K+

0K+

Monthly Active Users

Visiting the platform

0X

0X

Growth in Business Leads

Direct customer inquiries

ICICI Lombard

Insurance Communication Design

Redesigned how ICICI Lombard communicates with customers — turning cluttered quotes and renewal notices into clean, action-oriented experiences that make decisions faster and easier.

0%

0%

Faster Plan Comparison

Improved recognition

0%

0%

Higher Renewal Rate

Less drop-off

NovaMart Project

View Project

Explore more of my work and see how I approach design across different products.

Explore more of my work and see how I approach design across different products.

Education

Academic background

Indian Institute of Technology, Kanpur

Master of Design

2019 – 2021

Indian Institute of Technology, Kanpur

Master of Design

2019 – 2021

Birla Institute of Technology, Mesra

Bachelor’s in Engineering

2012 - 2016

Birla Institute of Technology, Mesra

Bachelor’s in Engineering

2012 - 2016

Experience

Companies I have Worked With

ICICI Lombard

Product Designer

Designed Fleet Management System (FMS), an end-to-end platform for commercial vehicle insurance, reducing turnaround time from weeks to a few hours. Currently designing the motor claims app, building connected journeys for CSMs, field engineers, FNOL teams, garages, and other stakeholders.

Jan 2024 - Current

ICICI Lombard

Product Designer

Designed Fleet Management System (FMS), an end-to-end platform for commercial vehicle insurance, reducing turnaround time from weeks to a few hours. Currently designing the motor claims app, building connected journeys for CSMs, field engineers, FNOL teams, garages, and other stakeholders.

Jan 2024 - Current

Jio Platforms Ltd.

UI-UX Designer

Led UX for diverse SaaS clients at True Agency—fintech, HR tech, analytics, and e-commerce—simplifying onboarding, billing, and data workflows to lift activation and cut time-to-value. As part of a client engagement, refined KPMG’s component library and usage patterns to improve accessibility, performance, and developer handoffs across teams.

Jul 2021 - Jan 2024

Jio Platforms Ltd.

UI-UX Designer

Led UX for diverse SaaS clients at True Agency—fintech, HR tech, analytics, and e-commerce—simplifying onboarding, billing, and data workflows to lift activation and cut time-to-value. As part of a client engagement, refined KPMG’s component library and usage patterns to improve accessibility, performance, and developer handoffs across teams.

Jul 2021 - Jan 2024

National Blockchain Project

UX Designer | Consultant

Designed blockchain-based digital products for healthcare and land management platforms. Created simple user experiences for complex systems used by patients, doctors, pharmacies, and administrators.

Jan 2020 - April 2021

National Blockchain Project

UX Designer | Consultant

Designed blockchain-based digital products for healthcare and land management platforms. Created simple user experiences for complex systems used by patients, doctors, pharmacies, and administrators.

Jan 2020 - April 2021

Tech stack

Carefully curated tech arsenal

Carefully curated tech arsenal

Claude

Code Assistant

Claude

Code Assistant

Replit

Vibe coding, App Design

Replit

Vibe coding, App Design

Loveable

Vibe coding

Loveable

Vibe coding

ChatGPT

My Brainstorming Partner

ChatGPT

My Brainstorming Partner

VS Code

Favourite code editor

VS Code

Favourite code editor

Github

Repositories

Github

Repositories

Framer

Web Design, Landing Pages

Framer

Web Design, Landing Pages

Webflow

Brainstorming buddy

Webflow

Brainstorming buddy

Notion

Documentation, Note taking

Notion

Documentation, Note taking

Jitter

Motion Design

Jitter

Motion Design

Relume

Quick wireframing, concept ideas

Relume

Quick wireframing, concept ideas

User Testing

UX research, Inteviews

User Testing

UX research, Inteviews

Survey Monkey

Feedback, Surveys, Polls

Survey Monkey

Feedback, Surveys, Polls

Hotjar

User behaviour analysis

Hotjar

User behaviour analysis

Figma

UI UX Design, Core Design Tool

Let's Connect

Good work starts with a simple conversation.

Reach me here

Designed by

Kumar Varun

Kumar Varun

© 2026 All Rights Reserved

Let's Connect

Good work starts with a simple conversation.

Reach me here

Designed by

Kumar Varun

Kumar Varun

© 2026 All Rights Reserved