Project name
JPL B2B Website
Client
Jio Platforms Ltd.
Role
UI UX Designer
Duration
4-5 Months
Overview
JPL had multiple B2B offerings like Cloud, Data Platforms, 5G, and Media, but they were not connected as one clear experience.
Each product had its own separate presence, making it hard for users to explore everything in one place.
I designed a unified website experience that first created structured microsites for each product, and then brought them together into one connected parent platform.
Challenge
The products were strong, but the experience felt scattered.
Users faced three main problems:
No common navigation across products
Hard to move between related offerings
No easy way to explore by industry or use case
Because of this, the full JPL portfolio did not come together as one clear story.
Research
Findings
The main gaps were:
Products were disconnected
Navigation was inconsistent
Discovery across offerings was limited
Adding new products was hard to scale
User profiles
Business Decision Makers
Needed one place to explore all JPL solutions easily.
Internal Product Teams
Needed a shared structure for faster future launches.
Solution
I solved this in two phases.
Phase 1: Product Microsites
I first designed dedicated microsites for each product.
Instead of building them separately, I created one shared structure across all:
Same navigation pattern
Common information architecture
Consistent product and solution layout
Phase 2: Unified Parent Website
Once the microsites were aligned, I brought them into one parent JPL website.
This made it easy for users to:
Explore all products in one place
Browse by Products & Solution
Move smoothly across related solutions
Impact
0
0
K Monthly Users
Across the platform
0%
0%
Lead Growth
Enterprise inquiries
0%
0%
Higher Engagement
More pages explored