Project name
Jio.com Website Redesign
Client
Jio Platforms Ltd.
Role
UX UI Designer
Duration
12-18 Months
Overview
Jio had grown into more than a telecom company. It now covered entertainment, commerce, cloud, devices, and financial services.
But Jio.com still looked and worked like a telecom site. Users came to recharge and left - never seeing the rest of Jio.
Challenge
Every new Jio product needed a place on the site, and every team built it differently. The site had become harder to use as Jio grew.
• Jio.com had to show the full ecosystem, but still work as a telecom utility
• Jio.com and MyJio served different goals but had to feel like one Jio
• Whatever shipped had to be a framework, not a one-off
The goal: shift perception from telco to digital brand, without losing conversion.
Research
Findings
Key insights:
Users saw Jio.com as a telecom site, not an ecosystem.
Discovery dropped sharply after first-level navigation.
The homepage couldn't scale with new product launches.
Jio.com and MyJio served different intents but had to feel like one brand.
New products struggled for visibility inside existing user journeys.
User profiles
Existing Jio Users
High-intent and task-focused (recharge/bills). Wanted speed and familiar patterns, not exploration
New Users
Needed to understand what Jio offered beyond telecom
Solution
• New site-wide navigation organised by category, not telecom-first
• Page structure built in modular, reusable blocks
• Standardised page templates for product, category, and solution pages
• A shared content model defining what lives on Jio.com, MyJio
• Seamless support experience across Jio.com & MyJio
Impact
0
0
M Monthly Users
Across the website
0%
0%
Lower Bounce Rate
65% → 35%
0%
0%
Higher SUS Score
Better discovery