Project name

Fleet Management System

Client

ICICI Lombard

Role

Product Designer

Duration

10-12 months

Overview

ICICI Lombard’s fleet insurance process was slow, manual, and dependent on multiple disconnected teams.


I designed Fleet Management System (FMS), an end-to-end platform that digitized fleet evaluation and policy booking—making quote creation faster, simpler, and scalable.

Challenge

Fleet quote creation involved manual spreadsheets, repeated data entry, and underwriting bottlenecks.
This caused:
  • Long turnaround times of 3–4 weeks
  • High manual effort across teams
  • Delays in approvals and booking

Research

Stakeholder Interviews

Interviewed agents, underwriters, and regional managers to understand pain points and dependencies.

Stakeholder Interviews

Interviewed agents, underwriters, and regional managers to understand pain points and dependencies.

Usability Testing

Conducted Maze testing to validate workflows and identify friction in task completion.

Usability Testing

Conducted Maze testing to validate workflows and identify friction in task completion.

Field Observation

Observed real quote creation journeys to uncover operational bottlenecks in daily workflows.

Field Observation

Observed real quote creation journeys to uncover operational bottlenecks in daily workflows.

System Analysis

Analyzed interactions across NYSA, IAS, VAHAN, Blaze, and Pathfinder to simplify fragmented processes.

System Analysis

Analyzed interactions across NYSA, IAS, VAHAN, Blaze, and Pathfinder to simplify fragmented processes.

Findings

Key insights:

  1. Manual Data Entry
  2. Underwriter Dependency
  3. Fragmented Workflow
  4. Slow Approvals
  5. Poor Tracking Visibility

User profiles

External Users

Agents could independently evaluate fleets and complete policy booking.

Internal Users

Underwriters and regional managers handled evaluation, approvals, and commission workflows.

Solution

I designed a connected platform that streamlined the complete fleet insurance workflow:


  • Bulk upload with reduced manual inputs
  • Simplified 3-step quote journey
  • Agent-led self-evaluation for standard fleets
  • Automated underwriting support tools
  • Smart expiry reminder calendar
  • Real-time dashboard for business tracking
A brick wall with a welcome sign on it
Coming Soon Animation

Impact

0%

0%

Faster TAT

From earlier process

0%

0%

Low Manual Effort

Across operations

0

0

X Revenue Growth

Yearly CV business

Explore more of my work and see how I approach design across different products.

Explore more of my work and see how I approach design across different products.

Let's Connect

Good work starts with a simple conversation.

Reach me here

Designed by

Kumar Varun

Kumar Varun

© 2026 All Rights Reserved

Let's Connect

Good work starts with a simple conversation.

Reach me here

Designed by

Kumar Varun

Kumar Varun

© 2026 All Rights Reserved